About NewBanger
Helping independent artists across Africa get their music heard by real people.
NewBanger is a marketplace connecting musicians with verified playlist curators, music bloggers and social media creators for real promotion. No bots, no empty promises.
What We Do
A simple way to get promoted, and to get paid for promoting.
NewBanger sits between artists and the people who can get their music in front of real audiences.
Create a campaign
A musician picks what they need: a playlist placement, a blog feature, or a TikTok or Instagram video, and pays upfront through NewBanger.
Matched to real creators
Verified playlist curators, bloggers and social media creators who fit the artist's genre and audience pick up the campaign.
Tracked, delivered, paid
Every placement is tracked in real time. Creators get paid directly once the work is delivered, no chasing, no guessing.
Our Story
Built because promotion was broken.
Independent artists across Nigeria and the rest of Africa have long dealt with the same problem: paying for promotion with no way to know if it actually worked. Playlist placements that turned out to be dead playlists. Influencers paid upfront who never posted. Blog features promised and never published.
NewBanger was founded in Lagos by Adewale Akintade, an independent artist who ran into all of this while promoting his own music. The first version of the platform signed up over 1,000 artists and 500 curators. It was rebuilt from the ground up based on feedback from both sides, and relaunched in 2026 as a more transparent, accountable way to promote music across Africa.
Real Results
The numbers, as they actually stand.
Live figures, updated as artists and curators use the platform. No projections, no rounding up.
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Artists on the platform
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Verified curators
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Campaigns completed
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Paid out to creators
Our Standards
What keeps the marketplace honest.
Verified curators only
Every curator, blogger and creator on the platform is vetted before they can accept work.
No fake streams
Zero tolerance for bots, inflated plays or artificial engagement, on either side of the marketplace.
Clear pricing
Artists see the full price before they pay. No hidden fees, no surprise add ons.
Ongoing accountability
Curators are rated after every placement. Inactive or low quality curators are removed from the platform.
For Musicians
Ready to promote your next release with verified curators, bloggers and creators.
Start My CampaignFor Curators
Run a playlist, blog or page. Get organised submissions and paid on time for the work you do.
Apply as a Curator