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Meet the Model Star of Rihanna’s New Video


A music video can be every bit as important for a model as a magazine cover, especially when the video is for an artist as powerful as Rihanna. If you haven’t seen the pop provocateur’s explosive video for “Bitch Better Have My Money,” trust that the short film will prove inescapable in the coming weeks. With its mix of nudity, gore, and celebrity cameos, the video checks all the necessary boxes for a full-on controversy. At its heart is model and actress Rachel Roberts, who plays the object of Rihanna’s twisted vengeance. Signed with Next Management, Roberts has been working within the industry since the 1990s, appearing in campaigns for labels like Chloé and Fendi, as well as on the cover of multiple editions of Vogue. For Roberts, the chance of working with Rihanna proved irresistible—especially since the star handpicked her. “The video was Rihanna’s concept,” Roberts tells Style.com. “She codirected it, so she personally cast me. Despite her ‘out-there’ public image, she’s very professional and hands-on.”

With the whole world buzzing about her latest endeavor, Roberts is already thinking about the next step—especially if it involves interesting collaborations. “Crossing genres and format, movies, TV, videos, magazines, fashion—anything goes!” Watch Rihanna’s “BBHMM” video here and see Roberts’ acting chops—and endurance—for yourself.

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